MUTINEER MEDIA CONSULTING LLC

The ‘Mutineer Method’ utilizes a Media Ecology approach, applied through the lens of Media Psychology and a lifetime involvement in the arts. (Media Ecology: Medium, Communication Bias, Effects, Environment, and Contextual Analysis; Media Psychology: Human Behavior, Mediated Communication, and Technology)

Initial consultations are always free.

It’s time for a revolution in your media, and an evolution in creative thinking and execution. Time to manufacture a maelstrom on the “Sea of Sameness” and experience what a Media Mutiny can offer. If your leaders aren’t thinking about Applied Media Ecology, Applied Media Psychology, Transmedia Storytelling, High/Low-Context memetics, benefits of CSR, participatory convergence principles in social media, psychology of brand narrative, top-down/bottom-up processing in the CX, OR aren't steeped in media research, please reach out.

  • Writing and Editing: Our phonetic alphabet is a technology. Once you understand the technology, you can change the world. I thoroughly understand this technology and its effects. Let’s change the world!

  • Brand/Media Analysis and Development: Review your current brand and media output through the lens of Media Psychology. Review findings. Plan a media strategy to unfold.

  • Political Messaging and Positioning: Review current media output. Create a strategic media-related position to unfold.

  • Brand Narrative/Core Values development: This is essential to brand success and longevity. A brand without a coherent narrative and core values is like a ship without a wheel.

  • Brand Identity and Image development: The look, the feel, the essence… I get to the underlying motivations which prompt consumers to move from brand neutrality through to brand advocacy.

  • Top-down/Bottom-up Analysis of Messaging in the Customer/Constituent Experience (CX): Through the psychology of brand experience, we understand people use different decision making processes throughout their interactions with a brand. Messaging matters… the specific ‘words’ used at different points in the customer experience are crucial.

  • Transmedia Narrative/Brand Story Spectrum development: Each medium affects us differently, yet messages tend to be the same across all of them. Time for an updated approach:)

  • Participatory Convergence Principles in Social Media: There's an enormous difference between 'posting' content, and acquiring social participation in content.

  • Conceptual Augmented Reality (AR) development: This isn't necessarily AR in the classic technology-focused sense. Rather techniques and methods to extend your message deeper into existing culture.

  • High/Low-Context Memetic creation (Memes): Memes are truly timeless, officially named in 1976, and memetics is part of the evolutionary sciences of information transfer. Internet memes as we know them are but one small facet in the study of memetics.

  • Corporate Social Responsibility (CSR) initiative development: Volunteerism and social responsibility are passions of mine, and I dare incorporate this 'thinking' anywhere I can.

  • Content Strategy: Audits, Information Architecture, and more. Delivering the right content at the right time is the goal.

  • Worldview Analysis & Alteration: How a person or group thinks and reacts toward media stimulus can be tracked directly to their existing worldview. Consideration of approaches to media messaging should begin with content strategy, and content strategy should begin with a deep understanding of the target audience.